working portfolio of
Gerald Hovancik Jr.
my story
According to an aptitude test I took in high school, I was destined to be a plumber. My dad was in the trades, and I respected the test results, but I decided to go in a different direction by being the first one in my family to earn a college degree. Four years later, I graduated with a fine arts degree in graphics design from the State University of New York at New Paltz and never looked back. I love design and have spent a lot of time designing "stuff" over the years including award-winning websites, email campaigns, magazines, and annual reports.
In my current role as Senior Director of Creative Services at the State University of New York at Binghamton, I manage a talented group of print designers and web developers that are responsible for the visual brand. We have accomplished great things over the last eight years including redesigning binghamton.edu not once, but twice and visually rebranding the University with a fresh mark, logotype, colors, and typography. We created a design system that makes building web pages much easier, faster and more consistent. The team also produces eight magazines annually and handles all print- and web-related work for student recruitment. We complete roughly 550 jobs per year.
The print team is in the process of redesigning the University magazine which has a distribution of 120k. The web team is continuing their work on optimizing landing pages, search engine optimization and reporting on web metrics using Google Data Studio. (updated June, 2022)
Contact me
Email: gerald@geraldhovancik.com
Connect with me:
Side hustle
Logan's Garage is a new e-commerce website my family and I launched in the summer of 2020. The idea was pretty simple, create a boutique website that sells Hot Wheels and Matchbox cars and trucks. Check out Logansgarage.com!
The doors closed on Logan's Garage in February, 2022. It was a heavy lift setting up the website and shooting 125+ cars, trucks and SUVs. I still feel it could have been successful, if there was more time in the day.
(updated June, 2022)
Design Portfolio
DIGITAL
Logan's Garage
Website - June 2020
Owner, designer, developer
Tools: Squarespace (HTML/CSS), Square, PayPal, ShippingStation, Stamps.com, MailChimp

Binghamton University
Website redesign - May 2019
Team leader
Tools: HTML, CSS, JS, OmniUpdate, Feeds

B.C. Urban League
Designer, developer
Website redesign - August 2014
Tools: HTML, CSS, JS, Font Awesome, Zurb Foundation

Binghamton University
Project lead, designer, developer
Website redesign - January 2013
Tools: HTML, CSS, JS, ExpressionEngine

Developmental Exposure Alcohol Research Center - Binghamton University
Project lead, designer, developer
Website design - December 2011
Tools: HTML, CSS, JS

Athletics - Binghamton University
Project lead, designer
Website redesign - October 2011
Tools: HTML, CSS, JS, ExpressionEngine

Anderson Center - Binghamton University
Project lead, designer, developer
Website redesign - 2009
Tools: HTML, CSS, JS, OU Campus

Worldwide Sport Supply
Designer
Website redesign - 2008
Tools: HTML, CSS, Photoshop

Saucony Sinister email - Worldwide Sport Supply
Designer, developer, writer
Digital design - January 2007
Tools: HTML, CSS, Photoshop

ANALOG
Undergraduate Viewbook - Binghamton University
Designer
Print design - 2016
Tools: InDesign, Photoshop


150 years...And Counting - NBT Bank
Designer
Print design - 2006
Tools: Photoshop, InDesign

2004 Empire State Games Branding
Designer
Print design - 2004
Tools: Photoshop, Indesign
*Logo by John Marshall

2004 Pension School - Security Mutual Life
Designer
Print design - 2004
Tools: Photoshop, InDesign

Annual Report - Security Mutual Life
Designer
Print design - 2002
Tools: InDesign, Photoshop
